Bassem Salem, MBA, is an accomplished marketing professional currently serving as the Founder of Joya Digital since February 2025. Prior to this role, Bassem held the position of Senior Paid Media Manager at Avid Demand from August 2024 to February 2025, and Growth Marketing Manager at Adscend Media from January 2023 to August 2024, where significant user growth was achieved for the LootUp app through strategic marketing campaigns. Bassem's experience includes managing substantial media budgets and generating significant loan volumes at Splash Financial as a Senior Digital Media Specialist, alongside a background in digital media strategy at Amsive Digital. Bassem's academic credentials include a Master's in Business Administration from Baruch College, enhancing a solid foundation in business and management developed through earlier degrees.
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