Brooke Smith

Digital Marketing Manager at JSA

Brooke brings over 7 years of digital marketing experience to her role as JSA’s Digital Marketing Analyst. Driven with purpose and passion, Brooke connects clients with their overall vision for success. This includes developing their brand, creating overall company awareness, and implementing strategies to effectively reach customers and partners alike. Her marketing expertise ranges from social media, to content writing, web design, and more. She understands the importance of connecting campaigns to results, and uses a combination of creativity and analytics to ensure all goals and needs are met.

With a Bachelor’s Degree in Marketing from the University of Dayton, she has developed her professional career as an expert in SEO, content optimization, and content creation for various brands including Marriott, Hilton, and IHG. She has been part of exclusive beta testing groups for new Marriott website development, and has been recognized for top online website content scores across Marriott and IHG North America hotels.


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