Natalie Smith is an experienced digital strategist with a strong background in marketing and client services. Currently serving as a Digital Strategist and Client Services Lead at JTB Studios since November 2022, Natalie has previously held roles as Digital Marketing Manager at DPR&Co and Marketing Manager at Newpath Web, where data-driven and creative marketing strategies were developed to meet clients' business objectives. Early career experiences include positions as Assistant Store Manager at Overland Footwear Group, Marketing Executive at The Instillery, and Brand and Marketing Communications Specialist at Vodafone, accumulating a diverse skill set in managing campaigns and teams. Natalie holds a Bachelor of Commerce in Information Systems and a Bachelor of Arts in Psychology from The University of Auckland.
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