CATHERINE TEH

Catherine Teh is a Global Portfolio Strategy Manager at JTI Headquarters, bringing extensive experience as a strategic, commercial, and creative leader in branding and trade across Asia and Western Europe. They previously held various roles at JTI, including Portfolio Brand Manager and Brand Activation Manager, where they demonstrated successes in brand growth and management. Catherine's career began at McCann Worldgroup as a Regional Brand Executive for the Asia Pacific region. They earned a degree in Communication and Media Management from the University of South Australia and a certificate in Business Analytics from Harvard Business School Online.