Chun Lu

Chun LU is a seasoned professional with extensive experience in consumer insights and market research, currently serving as a Global Travel Retail, Consumer Insights Manager at JTI (Japan Tobacco International) since July 2017. In this role, Chun oversees new product propositions development, packaging design, and market support, while previously holding positions focused on portfolio strategy and global product management for the MEVIUS brand. Prior to JTI, Chun worked as a Senior Qualitative Research Executive at June Marketing, specializing in FMCG, cosmetics, and luxury markets, and contributed to qualitative research and market analysis at SORGEM INTERNATIONAL MARKET RESEARCH. Chun's career began with roles in event management and sales assistance, complemented by a robust academic background in Corporate Communication and Advertising from Université Sorbonne Nouvelle and IUT de Paris - Rives de Seine.