Dima Qubaa

Dima Qubaa serves as the Corporate Affairs and Communication Director for the Middle East and Global Shisha at JTI, where they lead strategic initiatives to enhance the company's reputation and regulatory environment. With over 15 years of experience in Public Affairs and Corporate Communications, Dima focuses on stakeholder engagement and sustainability across diverse markets. Previously, they held positions as the Head of Institutional Affairs and Corporate Communication for the GAC Region at Ferrero and as a Corporate Affairs and Communications Manager at JTI. Dima has also contributed to the business development and medical evacuation sectors at Royal Jet.