Florin Biris is currently the Value Brands Director at JTI (Japan Tobacco International), having held various leadership roles within the company since 2011, including positions such as Agile Operations Team Director and Strategy & Performance Director. Florin's extensive experience also includes managing marketing initiatives and brand strategies across the Baltics and Caucasus regions. Florin earned a Bachelor of Management from Universitatea „Babeș-Bolyai” din Cluj-Napoca between 1995 and 1999.
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