Gerry Silverside

Gerry Silverside is a seasoned Global Marketing & Sales Director at Japan Tobacco International, with extensive experience in marketing and brand development. They have held various leadership roles, including Marketing Director and Trade Marketing Director, where they led global marketing strategies and consumer engagement initiatives. Previously, Gerry served as Group NPD Manager at Gallaher and has a Bachelor of Arts in Communication and Media Studies from the University of Sunderland. Their career at JTI has spanned from 2007 to 2020, contributing to the growth of global flagship brands and reduced risk products.