Javier Roa

Javier Roa is a results-oriented Marketing Director with extensive experience in marketing, consumer insights, and finance across five countries. They have led teams of up to 40, demonstrating a commitment to high standards in people management and development. Javier has successfully designed and implemented three structural transformations and has held various key positions within JTI, including Marketing and Sales Director for the Japan Region and Marketing Director for Iberia. They graduated summa cum laude with a Business degree in Finance and Marketing from Saint Louis University.