Joe Luo

Joe Luo is a seasoned professional with extensive experience in marketing and sales management within the tobacco industry. Currently serving as the Ploom Portfolio Ecosystem Strategy Manager at JTI since October 2006, Joe has held various positions, including Product Portfolio & Design Manager for both T-Vapor and E-Vapor, Brand Equity Lead, and Trade Marketing Lead. Previous roles include General Manager for LT in Brunei and overseeing operations in Mongolia and North Korea. Joe's educational background includes a Bachelor's degree in Business from RMIT University and multiple certifications in innovation, leadership, and design thinking from prestigious institutions.