John Freda is a seasoned business leader with over 25 years of experience in the FMCG sector, spending more than 15 years with JTI. Currently serving as the Iberia General Manager at JTI, they focus on driving growth and supporting local employment in regions like the Canary Islands and Extremadura. Previously, John held various pivotal roles at Coca Cola Enterprises UK and Gallaher Group Plc, significantly contributing to market turnarounds and brand development. Their extensive global experience shapes their vision for the continued success of JTI Iberia.
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