Jonathan Klassen is an experienced marketing professional currently serving as Marketing Director and Asia Pacific Regional Marketing and Innovation Lead at JTI (Japan Tobacco International) since April 2014. With a diverse background in brand management, strategic planning, and integrated marketing campaigns, Jonathan has held various roles at JTI, including Brand Lead and Senior Brand Manager. Prior to JTI, Jonathan worked at McCann as Associate Brand Director and Senior Brand Manager, where responsibilities included leading creative communications and collaborating on new business pitches. Jonathan began their career at JWTKuala, gaining significant expertise in communications as an Account Manager and Senior Account Executive. Educational credentials include a Diploma in Law from Kolej Universiti HELP and Cambridge A'Levels from Kolej Universiti Taylor's.
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JTI
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JTI (Japan Tobacco International) is the international tobacco and vaping division of Japan Tobacco Inc, a leading tobacco company in Japan.