Mabel Alves is a General Manager with over 18 years of experience in marketing and sales, currently serving as the Head of Strategic Insights at JTI. They have a diverse background, having held roles in prominent companies such as Shell Brasil, British American Tobacco, and Rappi, where they led teams, managed pricing strategies, and drove sustainable growth. Mabel's education includes a Master’s degree in Business Administration from Fundação Dom Cabral and several qualifications in chemical engineering and consulting. Their expertise encompasses branding, consumer research, and multi-channel business development across international markets.
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