Nera Kolar

Nera Kolar is a Brand Manager at JTI (Japan Tobacco International) since November 2023. Previously, Nera served as Product Marketing Lead at Rentals United from August 2022 to October 2023, overseeing product go-to-market strategy, branding, and partnership marketing. Nera's prior experience includes roles at Philip Morris International, where responsibilities as Portfolio and Consumer Value Executive included managing project teams and achieving successful product launches that increased market share by 6%. Nera also utilized design thinking to enhance digital user experiences, resulting in a 10% rise in engagement. Earlier positions encompassed Marketing Specialist and Brand Executive, focusing on communication campaigns and creative events. Nera holds a Master’s degree in Marketing and a Bachelor's degree in Business Administration from the University of Zagreb, along with international educational experiences in Spain and Portugal.