Rita Camelo

Rita Camelo is an accomplished marketing professional with extensive experience in brand management and consumer activation across renowned companies. Currently serving as Marketing Manager for Reduced Risk Products at JTI (Japan Tobacco International) since November 2018, Rita has also held roles such as Channel and Consumer Activation Lead and Brand Manager for Combustibles Brands within the same organization. Prior to JTI, Rita was a Brand Manager at L'Oréal, focusing on marketing plan development and digital campaigns, and worked as a Customer Marketing Manager at Pernod Ricard, overseeing promotional plans and an online reward platform. Previous roles at Philip Morris International included Consumer & Trade Activation Supervisor and Brand Project Manager, where Rita managed brand activations and product launches. Rita began a marketing career at Vodafone as Marketing Manager, handling various campaigns for the consumer market. Rita holds a Master's and Bachelor's degree in Business Administration from Universidade Católica Portuguesa.