Roxana Malureanu

Roxana Malureanu has extensive experience in brand management, particularly in the beverage industry, with a career spanning over two decades. Currently serving as the Group Brand Manager for Premium+ brands at JTI (Japan Tobacco International) since May 2009, Roxana has held several key roles including Brand Manager and Brand Equity Manager. Prior experience includes working as the Beer Group Brand Manager at Tuborg Romania, where responsibilities included developing marketing strategies, managing budgets, and overseeing marketing activities for beer products. Earlier roles include Brand Manager at Prodal'94 and Account Manager at Ogilvy & Mather. Roxana holds an MBA Step by Step from Open University - Codecs and a Master's in Marketing and Business Communication from Academia de Studii Economice din București.