Sofia Aslan

Sofia Aslan is a Brand Manager at JTI (Japan Tobacco International) since June 2021, overseeing brand management for the Oral category, including snus and nicotine pouches. Prior to this role, Sofia served as a Planner at INGO Stockholm, where responsibilities included shaping strategic direction for marketing projects through consumer analysis and effectiveness measurement. Experience at B-Reel included roles as a Strategist and Junior Strategist, focusing on research, creative strategy, and social media. Additionally, Sofia has freelanced as a Social Media Strategist and gained early experience in digital performance metrics during a brief tenure at iProspect. Sales experience was developed at Inditex while pursuing a Bachelor of Science in Strategic Communication from Lund University and a Diploma in Digital Strategy from Berghs School of Communication.