Terry

Terry Yi-Tsung Chen is an experienced professional in consumer insights and market research, currently serving as the Consumer Centricity Manager at JTI since July 2021. Previously, Terry held positions as Customer Experience Associate Manager at JTI and Digital & Consumer Market Insight Lead at Unicharm. With a background at Unilever as a Global Consumer and Market Insight Senior Assistant Manager, Terry conducted market research focused on sustainability and managed insights for multiple brand segments. Earlier roles include Brand Manager for Baby Care at Unicharm, leading a team to maintain the market share of MamyPoko, and Market Research Analyst at Kantar, managing projects across various FMCG categories. Terry holds a Master of Arts in Communication and Media Studies from National Chiao Tung University.