Yassin Hussein

Yassin Hussein is an experienced professional in strategy, marketing, and commercial management, currently serving as the Strategy and Performance Director at JTI since March 2021, previously holding the role of Marketing Director. Prior experience includes serving as Senior Franchise Manager for Zambia and Mozambique, and Tanzania at The Coca-Cola Company from October 2014 to February 2021, along with the position of Director at Beverage Services Tanzania Limited. Yassin's career also includes key roles such as Deputy Head of Commercial at Tanga Cement Company Limited, Marketing Manager at Coca-Cola Kwanza, and Trade Development Manager at Tanzania Cigarette Company Ltd. Educational achievements encompass a Certificate in Disruptive Strategy from Harvard Business School Online and a Masters of Arts Degree in Marketing from the University of Northampton, complementing a Bachelor of Science in Agrieconomics & Agribusiness from Sokoine University of Agriculture.