Robert Lederman

Co-Founder / Head of Sales & Operations at Juice Marketing

Robert Lederman has over 25 years of experience in sales and marketing. Robert began their career in 1993 as a Warrior Ambassador with the Golden State Warriors, where they directed thirty people for special promotional giveaways, coordinated intermission activities, and corresponded with season ticket holders concerning inquiries. In the same year, they also began working as a Buyer/Returns Coordinator with Impact Merchandising Corporation, where they established and maintained ten product lines with volume exceeding one million dollars, managed product returns department encompassing over 300 vendors and customers, and directed three full time employees. In 1995, Lederman was an Account Executive with Keen Merchandise & Promotions, where they solicited and secured promotional giveaways for 100 plus corporate accounts and sports organizations throughout the United States, managed complete merchandise line for professional sports team, including arena, retail and catalog sales, promotional giveaways and print advertising, and established and sustained over fifty retail clientele for licensed professional sports merchandise. From 1997 to 2014, they were a National Account Manager with BDA, where they entered as Account Executive and progressed through promotion from Account Manager, Senior Account Manager to National Account Manager. During this time, they achieved over 115% of yearly sales quota for eleven straight years while exceeding yearly margin and managed sales and sales support staff while growing annual sales to over 10M. In 2014, Lederman co-founded and became the Head of Sales & Operations for Juice Marketing, where they provided merchandise solutions a “little bit differently” and told brand stories through merchandise, video, and technology solutions. Since 2018, they have been the Chief Sales and Marketing Officer for RockHouse Brands.

Robert Lederman attended the University of California Santa Barbara from 1990 to 1993 and earned a Bachelor of Arts degree in Communications.

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Timeline

  • Co-Founder / Head of Sales & Operations

    December, 2014 - present