Juice
Jolyon Bennett is an experienced executive in the mobile accessories industry, currently serving as CEO of Juice since May 2012, leading the brand in challenging major competitors like Apple and Belkin. Previously, Jolyon held the position of Managing Director at Shebang Distribution Ltd, overseeing the mobile accessories segment and securing key customers. As Sales Director for Brightstar in the UK and Ireland, Jolyon successfully established the company in the local market with a team of 17. In earlier roles at Unique Distribution, significant achievements included re-launching the business post-administration and building a successful startup division within an established distributor. Jolyon began their career in the telecoms market as a Telesales Team Leader at UniqueAir. Educational qualifications include a BSc (Hons) in Sports Science from the University of Brighton and GCSEs and A-Levels from Bartholomew School.
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Juice
Gusto Telecom Solutions Ltd - now trading as Juice UK was founded by Joylon Bennett in August 2012 with an ambition to be the biggest global manufacturer of mobile phone accessories. Following admirable persistence and an incredible drive to succeed, the Gusto brand was launched and by November 2012 it had secured its first retail order with John Lewis. Since this time juice have become a market leader in mobile phone accessories, having found an innovative and creative way of making power both interesting and engaging. Having just rebranded as Juice, the business has grown from strength-to strength Juice products are widely available across UK retail including WH Smith, Tesco, Sainsbury, Argos and on Very.co.uk and Amazon. Aggressive growth plans outside of the UK and an innovative pipeline of NPD makes for exciting times ahead.