Julie AI — like having a midwife in your pocket.

Julie is an AI parenting partner for families with children 0–3, guided by UK-based doctors and midwives and grounded in NHS and NICE standards.

We're building Julie for the parents who currently rely on Google at 2am, expensive private sleep consultants, or generic AI chatbots that don't know their child. Julie is longitudinal — she remembers a family's story and grows with the child from newborn to toddler — and clinically anchored, with every answer informed by the same evidence base a UK health visitor uses.

Sleep Cortex
Our flagship module: an AI-native alternative to a human sleep consultant. It predicts settling windows for naps and nights, walks families through methodologically flexible training options (Ferber, Fading, Chair) shaped to a child's age and temperament, and adapts to context — the leap, the cold, the new childminder, the differences between parents.

Everyday parenting
Feeding, milestones, red flags, nappies. Julie's responses are personalised to each family, never alarmist, and always clear. A built-in red-flag library helps her recognise when a question needs a clinician, not an app.

Guided by UK clinicians
Julie is built with and guided by UK-based doctors and midwives. We do not surface marketing material, advertising, or non-UK guidance — our clinical team shapes the answers families receive.

Julie is not a medical device. She is a parenting companion grounded in NHS and NICE standards, designed to sit alongside — not replace — clinical care.

Julie AI

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Julie AI

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