Cherrelle Eid, PhD, is a seasoned professional specializing in digital transformation and business advisory within the investment and wealth management sector at Julius Baer since November 2016. In current roles as Head of Business Transformation & Adoption and Head of Platform Advisory, Cherrelle leads strategic initiatives to align digital solutions with user needs, advocating for client engagement and enhancing customer experiences across digital platforms. Previous experience includes a PhD in Smart Grid Techno-Institutional Design from Delft University of Technology and various research roles focused on energy policies and demand response across prestigious organizations in Europe. Cherrelle also holds multiple master's degrees in Economics of Network Industries and the Electric Power Industry.
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