JULO is a direct-to-consumer online retailer designed to make shopping Black-owned brands easy, seamless, and impactful. 

We curate high-quality products across beauty, wellness, home, food, and lifestyle, bringing multiple brands together into a single shopping experience with flat-rate or free shipping — so customers receive everything in one thoughtfully packaged order. 

Founded in 2020, JULO now features 700+ products from nearly 80 Black-owned brands, serving a growing community of values-driven consumers nationwide. Approximately 50% of our monthly sales come from repeat customers, reflecting strong loyalty and trust in our curation and service. 

As we grow, our focus is on building the infrastructure — warehousing, fulfillment, inventory systems, and technology — that allows us to support more brands efficiently while maintaining an exceptional customer experience. 

At JULO, every order does more than deliver products — it helps strengthen independent businesses and expand access to conscious commerce.

JULO

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JULO

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