Jennier Purba

Marketing Creative Lead at JULO

Jennifer Purba has a diverse background in marketing and creative roles. Jennier is currently working as the Marketing Creative Lead at JULO since June 2021. Prior to this, they served as an Honorary Reporter for Korea.net - Korean Culture and Information Service (KOCIS) from April 2021. Jennier also worked as an Indonesian Content Writer at Culture Flipper, Inc. starting from January 2021.

In their previous experiences, Jennifer held the position of Associate Creative Director at Rockstar Archer from November 2015 to May 2021. Jennier played a significant role in winning new businesses and creating successful TV commercials for brands like Aice Ice Cream and Tempra.

Before that, they served as the Creative Group Head at Weekdays Magic in 2014, where they were responsible for launching the FoodHouse brand and developing communication materials for client Pane Del Giorno. Jennifer also worked as a Senior Art Director at Ogilvy & Mather Indonesia from 2012 to 2014, handling various communication materials and collaborating with third parties in the production process.

Earlier in their career, Jennifer worked as a Freelance Senior Art Director at Dentsu Indonesia in 2012, exclusively handling the beauty care product Biore and overseeing TV production for the brand Yupi. Jennier also served as a Senior Art Director at TCP-TBWA from 2007 to 2011, working on campaigns for brands like SMART Telco and Heinz ABC.

Jennifer started their career as an Art Director at Matari Advertising in 2006, where they were responsible for the above the line campaigns for brands like Sarimi, Nu Green Tea, and Indomie. Jennier also worked on the launch of the 3 Hutchison Telco brand in Indonesia and won projects for Honda motor.

Earlier in their career, Jennifer worked as an Art Director at Avicom Advertising from 2004 to 2006.

Overall, Jennifer Purba has gained extensive experience in marketing, creative leadership, and content creation throughout their career.

Jennifer Purba completed their Bachelor of Arts degree in Design and Visual Communications, General at Institut Teknologi Bandung from 1996 to 2001. Prior to that, they attended SMA Kolese Gonzaga from 1993 to 1995. Jennifer also holds a Master of Arts degree in Communication and Media Studies from LSPR Communication and Business Institute, although the specific start and end years for this degree are not provided.

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