Sam Nicholson

Key Account Director

Sam Nicholson is a seasoned professional in the technology sector, currently serving as Key Account Director at Jumar since January 2025, where responsibilities include driving account growth through digital transformation within the UK Financial Services and Insurance industry. Previously, Sam held various leadership roles at Dootrix from September 2019 to January 2025, including Sales Director, where strategic direction for sales was established, and Commercial Lead, focusing on new business development. Prior experience includes roles at Vohkus as an Azure Consultant, eBECS as an Azure Engineer, and multiple infrastructure engineering positions at organizations such as RNLI and NHS England. With a strong background in Azure, IT solutions, and digital transformation, Sam has consistently delivered results in technical and commercial domains throughout a diverse career.

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