Rowy Derks is an experienced analytics consultant currently working at Jumbo Supermarkten since July 2023. Prior to this role, Rowy served as a Senior Decision Intelligence Analyst at bol.com from December 2016 to July 2023, also holding positions as a Marketing Data Analyst and Database Marketeer, where responsibilities included optimizing email campaigns, analyzing CRM results, and creating KPI dashboards. Rowy has gained valuable insights through a brief tenure at Cmotions, focusing on marketing data analysis for young professionals. Earlier experience includes a leadership role at Ahold from April 2010 to October 2016. Educational qualifications include a Master of Science in Marketing from Radboud University, a Premaster in Business Administration from Radboud University, and a Bachelor of Science in International Leisure Studies from Breda University of Applied Sciences, among other academic achievements. Rowy is also a certified Pega Decisioning Consultant.