Rowida Ashraf is an experienced marketing professional currently serving as the Regional Head of Paid Marketing at Jumia Group since September 2020, with a progressive career that includes roles as Regional Paid Performance Manager, Senior Digital Marketing Analyst, and Digital Marketing Analyst. Prior experience includes an internship at PwC, where Rowida performed financial analyses for multiple companies and collaborated with British Petroleum's energy team, and a marketing internship at ALEXBANK, focused on competitor research and app development brainstorming. Rowida holds a Bachelor's degree in Management Technology from The German University in Cairo, earned in 2019.
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