Hannah McArthy

Hannah McArthy is an accomplished marketing professional with extensive experience in marketing automation and analytics. Currently serving as Marketing Automation Manager at Junior Library Guild since May 2023, McArthy previously held the role of Marketing Automation Specialist at J.B. Hunt Transport Services, Inc., where successful implementation of multi-touch nurture campaigns resulted in significant email engagement improvements. McArthy played a pivotal role in the development of Marketing Cloud and Salesforce at Purdue Online, executing numerous campaigns and integrations that automated thousands of tasks. Other notable positions include Marketing Specialist roles at Information Technology at Purdue and SIU Alumni Association, where innovative marketing strategies and digital engagements were successfully executed, leading to substantial audience growth and improved brand presence. McArthy holds an MBA in Marketing and a BS in Marketing from Southern Illinois University.