Aaron Martinez

Aaron Martinez is the Chief Marketing Officer at Jupe, where they lead the brand’s creative vision and initiatives to redefine access to the outdoors through modular, off-grid living solutions. With over 30 years of experience in design, strategy, and hospitality, Aaron has shaped destination resorts and hospitality ventures, focusing on creating authentic connections to nature. Previously, Aaron served as Creative Director at Design Driven and worked with renowned firms such as WATG and The Jerde Partnership. They are also the founder of Design Driven, a creative studio dedicated to nature-based development and experiential placemaking. Aaron holds an Environmental Design degree from the ArtCenter College of Design.