I help early-stage SaaS founders turn signups into revenue.

Not with pitch decks or 6-month strategy projects. With hands-on product work that moves your activation metrics in 90 days or less.

As a fractional Head of Product, I specialize in the messy middle, the gap between "people signed up" and "people are actually using this." It's where most Seed to Series A companies lose momentum, and it's where I do my best work.

Recent results:
→ 92% increase in activated users (healthtech, Seed)
→ 14-hour reduction in time-to-value (AI/salestech, Series A)
→ $300K expansion revenue in under 6 months (fintech, Seed)
→ 25% faster time-to-launch with PLG foundation (AI, Series A)

I've led Product, Ops, and CS inside fast-moving startups, building onboarding flows, running user research, and rebuilding entire customer success functions from scratch. I bring that same builder energy to fractional work.

What makes my approach different:

Most fractional PMs focus on feature velocity. I focus on user velocity to value. I start with your activation data, not your backlog. I measure outcomes (revenue impact), not outputs (features shipped).

I call it the Activation-First Method. It means diagnosing your funnel, identifying quick wins, running experiments, and shipping improvements, while keeping your team aligned and your roadmap focused.

I embed 10-15 hours a week. I'm in your Slack, on critical calls, and accountable for results.

Best fit: B2B or B2C SaaS, AI products, healthtech, and teams transitioning to PLG. Especially if you have signups but low activation, or you're shipping but not moving metrics.

If your product needs momentum without a full-time hire, let's talk.

→ justfractional.co


Just Fractional

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Just Fractional

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