Marco Guercini

Digital Director at Justbit

Marco Guercini has a diverse work experience spanning various industries. Marco began their career as a Redattore and fotografo for the monthly publication QuaderniTuscolani, where they wrote articles and conducted photo shoots. Marco then worked as a Redattore at RietiLazio Tv and as a Giornalista at Citynews s.p.a., writing articles on various topics including politics, sports, and current events.

Moving into the digital realm, Guercini joined Papesolution as a Brand Reputation Manager and Marketing Specialist, where they devised and executed marketing strategies aligned with client brand identities. Marco also managed digital lead generation and sales channels, optimizing user experience and studying market trends to support marketing plans.

Guercini then established himself as a Lavoratore Autonomo, providing consultancy services in Digital Strategy & Transformation. Marco assisted clients in defining and implementing digital marketing and communication strategies, identifying and customizing digital tools to align with business objectives.

Continuing their passion for education, Guercini served as a Professore ospite in the Master in Marketing digitale at the Università LUMSA, delivering lectures on the importance of SEO in market positioning strategies and analyzing optimal strategic and operational activities for increasing visibility on search engines.

In 2020, Guercini co-founded Kreek, a startup facilitating positive synergies among property managers, property owners, and professionals in the short-term rental sector. At Kreek, Guercini played a pivotal role in simplifying property management operations and promoting services for the industry.

Most recently, Guercini joined Justbit as a Project Manager and previously held the position of Digital Strategist. In these roles, they utilized their expertise to manage projects and develop digital strategies to drive business growth.

Overall, Marco Guercini's work experience reflects their abilities in writing, marketing, digital strategy, project management, and teaching.

Marco Guercini has a Master Alta Formazione in Comunicazione, Giornalismo e Giornalismo Radio Televisivo from Eidos Communication, earned in 2011. Marco also attended Liceo Scientifico, although no degree or field of study information is available for this period. Additionally, Marco has obtained certifications such as Scrum Fundamentals Certified from SCRUMstudy and Certificazione Google AdWords from Google in 2020 and 2016 respectively.

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