Simon Crane is a senior marketing leader with extensive experience in acquiring and retaining customers across financial services, publishing, and B2C sectors. Simon held the position of Group Account Director at Carlson Marketing Group for over eight years, overseeing agency services for various clients, and later contributed significantly at Aviva by leading multiple marketing teams focused on both retention and acquisition strategies. Currently, Simon serves as the Head of Demand Generation at Just Group plc, where they continue to leverage their expertise in customer engagement and marketing strategy. Simon earned a Bachelor of Business Administration from the University of Greenwich.
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