JWA is a marketing consultancy built for growth-stage companies navigating the shift to AI-powered marketing.

I work with CMOs, founders, heads of marketing and heads of comms to unlock marketing performance, build future-ready teams, and accelerate ROI - without the need for a full-time CMO hire.

My core offerings:

AUDIT. With decades of experience I assess your current capabilities, plans and execution to get you future ready. Short, sharp, efficient. 

INFORM. Through discovery sessions and workshops I share the AI tools, prompts and agents used to power JWA. Useful for teams wanting to get AI best practice.

TRANSFORM. Build or restructure your marketing function to integrate AI, automation and modern marketing ops.

OPTIMIZE. A deep-dive into your current mix with AI-driven recommendations to optimise spend, channels and messaging.

GROW. Use AI and data to uncover new opportunities, scale faster, and align marketing with commercial outcomes.

Whether you need a strategic audit or a hands-on partner, JWA brings senior marketing expertise at a fraction of the cost, with AI at the core.

JWA | John Watton Advisory

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JWA | John Watton Advisory

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Teams

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