Rateb Safi has an extensive background in sales and management, with experience spanning multiple roles in various organizations. At bofrost*, from July 2019 to December 2024, Rateb held the position of Niederlassungsleiter, responsible for achieving branch sales targets and developing strategies to maximize revenue. Currently, as Verkaufsleiter at JYSK since January 2025, Rateb oversees ten stores with approximately 100 employees, including ten store managers, and is accountable for sales, costs, and results. Additionally, Rateb focuses on coaching and developing store managers, implementing corporate strategies, and enhancing operational excellence through analysis of performance metrics. Previous roles include Senior Product Manager at Fritzi GmbH (August 2017 - June 2019) and Sales Manager, as well as Junior Product Manager, at OSPIG GmbH & Co. KG (March 2016 - July 2017).
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