Who We Are:
K-Beauty Ave was founded in 2023 by Su Jung Oh, a seasoned expert in the beauty supply industry with a proven track record of success in retail. Drawing from years of experience running beauty supply stores, Su Jung Oh launched K-Beauty Ave to share her passion for Korean beauty with a broader audience.

Built on a foundation of trust, knowledge, and authenticity, K-Beauty Ave is proud to have an exclusive partnership with BNH Cosmetics, a founding leader in Korea’s cosmetic industry. With decades of success and experience, BNH Cosmetics embodies the true essence of K-beauty, standing apart from many recent brands.

As a trailblazer in the industry, BNH Cosmetics has pioneered innovative initiatives and driven transformative changes, setting enduring standards for quality, effectiveness, and authenticity in K-beauty. Their rich history and unmatched expertise provide unparalleled insights into how products are made, the ingredients they use, and their true efficacy. With BNH Cosmetics' legacy as our foundation, you can trust that our recommendations are rooted in proven knowledge—not fleeting trends or marketing hype.

K-Beauty Ave

Org chart

Teams

Offices