Prithweesh De is an accomplished Engagement Manager at KAE since March 2024, with a rich background in market research and strategy. Previous roles include Lead Strategist at Catalyx, Research Director at Trinity McQueen and B2B International, and Research Director in Financial Services at YouGov. Prithweesh has extensive experience in managing qualitative and quantitative research projects, client account management, and developing junior researchers. Expertise spans various sectors including Financial, Tech, and FMCG, utilizing methodologies such as bayesnet modeling and choice modeling. Prithweesh's career has also included significant positions at SPA Future Thinking, GfK, Research International, and Codemasters, complemented by educational qualifications including a Master's Degree in Advanced Computing from the University of Bristol and a Bachelor's Degree in Maths & Computer Science from King's College London.
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