Sonja Grasser, MBA

Sonja Grasser, MBA, has a diverse work experience in various marketing roles. Sonja is currently working at Kaged as the Senior Director of Retention & Lifecycle Marketing. Prior to this, they served as the Director of CRM & Email Marketing at MaryRuth Organics.

Sonja has extensive experience in eCommerce marketing, specifically in email, SMS, and customer loyalty. Sonja worked as an eCommerce Marketing Manager at Mizzen+Main and SHOEBACCA.COM, where they successfully increased retention channel revenue, database growth rate, and site opt-in rate.

Before transitioning to marketing, Sonja worked as a Digital Marketing Consultant at Miracles To Go, where they helped launch brands and digital products through multi-channel campaigns.

Their early professional experience includes working in HR & Training at BREITENEDER Rechtsanwalt GmbH, where they recruited, trained, and led a team of office staff and served as the first point of contact for new clients.

Overall, Sonja Grasser has a strong background in marketing, particularly in retention and lifecycle marketing, CRM, and email/SMS marketing. Sonja has consistently achieved impressive results, driving revenue growth and customer preservation for the companies they have worked for.

Sonja Grasser, MBA has a diverse education history. Sonja obtained a Master of Business Administration (MBA) with a specialization in Marketing from ARGE at Sigmund Freud University Vienna. Prior to that, they completed a Bachelor of Arts (BA) in Marketing, also from ARGE at Sigmund Freud University Vienna.

Additionally, Sonja Grasser has acquired software proficiency, although the specific details regarding the duration or specific programs are not provided.

In 2008-2009, they pursued further education at Coaching Wallner Desbalmes, where they became a Certified Mental Strength and Performance Coach.

Furthermore, Sonja Grasser has an Undergraduate Degree in Law from Karl-Franzens-Universität Graz, although the exact duration of their studies is not specified.