Li Cui

Li Cui is a marketing and brand strategy professional with a focus on the outdoor industry, currently serving as the Marketing and Communications Manager at Kahtoola. With a diverse background that includes roles as a ski instructor and graphic designer, Li has developed a strong foundation in content creation, digital growth, and brand storytelling. Since 2017, they have worked as a freelance photographer, contributing to various projects that emphasize the connection between the outdoors and personal transformation. Li's educational journey includes a Bachelor of Fine Arts in Film Production from Dodge College of Film and Media Arts and a semester abroad at Victoria University of Wellington.