David Archer

David Archer is a Lead Data Analyst at Kainos with over a decade of experience in market research and business strategy. They are responsible for gathering and visualizing data to provide actionable insights that drive product innovation and customer satisfaction. David previously held roles at CDE Global as a Strategic Research and Planning Manager and at PricewaterhouseCoopers LLP as a Senior Research Associate, focusing on qualitative and quantitative research. They hold a master's degree in law and international commerce from Queens University Belfast and are certified by the Market Research Society. David is passionate about leveraging data to create value for customers and stakeholders, fostering growth and improvement for the organization.