Allison Arnone is a seasoned professional in media effectiveness and client leadership, currently serving as Vice President of Growth & Strategy at Kantar since June 2012. In this role, Allison oversees the entire sales process and manages a multi-million dollar portfolio while focusing on client retention and new business development. Previous positions at Kantar include Vice President of Client Leadership, where responsibilities included managing large media agency accounts and leading business development initiatives. Allison's earlier experience includes roles at Millward Brown Digital, Altrum Group, and SourceMedia, where expertise was honed in managing client accounts, sales, and marketing strategies. Allison holds a B.A. in Mass Communications with a concentration in Public Relations from Towson University.
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