Anton Titov

Head of Analytics department

Anton Titov, PhD, is a results-driven leader specializing in analytics and AI transformation with over 17 years of experience in delivering measurable business impact through data. They currently serve as the Head of Analytics & Data Science at ORO and as a lecturer at HSE, where they actively develop the Bachelor's Programme in Marketing and Market Analytics. Previously, Anton held various senior roles, including Deputy Director General of Commerce at LLC Radiopreparat and Senior Scientist at the Central Aerological Observatory. Anton is the creator of Brand Engineering, a strategic methodology aimed at enhancing brand attributes, and they have developed innovative methods for capturing consumer insights in real-time. Their expertise spans AI strategy, NLP, marketing mix modeling, and predictive analytics.

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