Bas Heetebrij is currently the Research Director at Kantar, specializing in brand strategy, innovation, and commerce. Previously, Bas served as a Senior Research Executive at TNS Spain from 2004 to 2007 and as a Research Manager there from 2007 to 2021. Bas began their career as a Research Executive at NOP World between 2002 and 2004. Bas holds a Bachelor's degree in Finance and Accounting from Hanze and has completed training in Digital Marketing and Digital & Business Strategy.
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