Beth Roed

Beth Roed is an accomplished executive with extensive experience in market research, consumer insights, and business development. Currently, as Vice President of Core Portfolio, Insights at Kantar since February 2021, Beth oversees various aspects of market research, including media effectiveness, brand strategy, and innovation. Prior to this role, Beth served as Vice President of Strategy and Growth at Kantar, where responsibilities included guiding clients in understanding market dynamics and shaping future strategies. With a background that includes roles such as Business Development Director at Cision and Regional VP at CEB Iconoculture Consumer Insights, Beth has consistently contributed to enhancing client marketing effectiveness through data-driven decision making. Earlier in career at Delahaye, Beth played a pivotal role in helping clients manage public relations and communications, further solidifying a strong foundation in market intelligence. Beth Roed holds an MBA in Business from BI Norwegian Business School.