Borja Marcos is a market researcher and consultant with over 15 years of experience, specializing in brands and communications. Currently, they serve as a professor at both EUDE Business School, teaching a module on market research, and at IED Madrid, focusing on consumer insights. Borja holds degrees in Business Studies and Market Research & Marketing from Universidad Complutense de Madrid and Universidad Autónoma de Madrid, respectively. Previously, they held various positions in esteemed organizations such as Kantar and Millward Brown, where they honed their skills in client engagement and brand strategy.
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