Brian Walker-Catchpole

Brian Walker-Catchpole is a Chief Brand Officer and Senior Research and Strategy Consultant with over twenty years of experience in market and social research. They specialize in cultural insights, motivational research, applied semiotics, and brand/consumer psychology. Brian has held various roles, including Senior Director of Brand Strategy at Kantar and Research Manager at Commonwealth Bank of Australia. Currently, they serve as Chief Brand Officer at Culturon® and continue to explore the drivers of values and behaviors in branding and marketing. Brian holds a Bachelor of Arts in Sociology from the University of New South Wales.