Caroline Roe

Caroline Roe possesses extensive experience in market research and brand strategy, currently serving as a Cross-Solution Architect at Kantar since August 2021, where Caroline designs integrated solutions and collaborates with clients to identify business goals. Previous roles include Managing Partner/SVP of Brand Strategy at Kantar, Consultant & Director at Insights in Marketing, LLC., and Strategic Consumer Insights Consultant at Caroline D. Roe Marketing Research & Strategy. Caroline began the career at Fisher-Price, followed by significant positions at S.C. Johnson & Son, Roundy's Supermarkets, and The Pillsbury Company, where major contributions included establishing insights functions and providing strategic guidance for brand development. Caroline holds a Master’s degree in Cognitive Psychology from Duke University and a Bachelor’s degree in Psychology from Denison University, as well as having studied at Oxford University.