Daniela Vogt

Daniela Vogt is an experienced marketing and insights professional currently serving as Associate Director and Teamlead in the Insights Division at Kantar since September 2022, where responsibilities include executing national and international market research projects in strategic brand management, managing project teams, and engaging in client service and business development. Previous roles include Marketing & Communication Coordinator at Hermès, where Daniela implemented international media and CRM strategies, and Junior Marketing Manager at FlixBus, focused on performance marketing and campaign management. With early career positions at notable companies such as Porsche and Merlin Entertainments, Daniela has built a diverse skill set in brand communication, promotional strategies, and customer relationship management. Daniela holds a Master of Science in Business Administration from Humboldt-Universität zu Berlin and has further academic credentials from Luiss Guido Carli University and the University of Basel.