Duncan Smith

Duncan Smith is a Senior Analytics Director at Kantar New Zealand, where they have been deeply involved in the analytics field since 1996. Beginning their career as a Marketing Scientist, they progressed through various roles, including Account Manager and Group Account Director, ultimately leading the Marketing Science team for New Zealand. In July 2021, Duncan transitioned to focus on New Zealand analytics, specializing in advanced analytics techniques such as segmentation and big data. They hold a Master of Science in Statistics from the University of Auckland, further enhancing their expertise in data-driven decision-making.