Erin Li

Erin Li is currently a Young Pros Officer for the Cross-Platform Measurement Council at the Advertising Research Foundation, where collaboration on key initiatives and project management are key responsibilities. Previous experience includes roles as a Partnerships Intern at PSC Biotech Corporation, where Erin managed over 50 partnerships and significantly increased webinar engagement, and as a Marketing Intern at Mission Bio, where Erin developed marketing content and strategies that drove user acquisition and sales growth. As a Senior Associate and Manager at Kantar, Erin led extensive advertising measurement research and managed significant marketing campaigns, presenting data-driven insights to clients and mentoring junior analysts. Erin holds a Bachelor of Science in Psychobiology and an Undergraduate Minor in Entrepreneurship from the University of California, Los Angeles.